Choose a product development partner that brings out the best in you

Countless companies build technology products; but there are differences in the way that technology companies operate. A combination of factors, including culture, means these companies consistently out-innovate others. One thing that isn't often spoken about is the way that a company's choice of partners also plays a large role in influencing their company culture.

What is a "true" technology company?

A true technology company understands that technology is their key enabler to solve customer problems quickly and effectively. They put technology teams in front of customers and empower them to solve customer problems—rather than treating technology as a necessary cost to doing business.

1. Strong product engineering teams

Product engineers think holistically about the product and how customers will use it. They aren't just content to implement features from a backlog—they need to know the "why." They are led by experienced Engineering Managers, have direct access to customers, and don't use rigid frameworks like Scrum.

2. Customer-focused product managers

In empowered product teams, the Product Manager focuses primarily on understanding how the product will provide value to the customer. They don't spend a lot of time managing backlogs or facilitating "rituals." They are creative, enjoy problem solving, and are commercially-savvy.

3. Designers as part of the core team

The product designer forms a core part of the team in the trio of engineering, product and design. Designers have a strong partnership with engineering, play an active role in customer interviews, and equally balance desirability with usability.