What is the difference between a digital product studio and a digital product agency?
By Steph Schaffer · May 31, 2023
One of the most critical yet risk-prone undertakings for a business is the creation or transformation of its digital products. To embark on this endeavour successfully requires a cross-functional team of product building experts, not a generalist digital agency or software shop.
Order takers vs. impact makers
Digital product development agencies charge customers for software development based on a list of product requirements. Even if the development team believes the requirements aren't the best fit, their job is to meet the expectations put forth. They are order takers.
A digital product studio takes a vastly different approach. Studio teams work cross-functionally across the entire product development cycle, from ideation and strategy, to delivery and scale. They put ample time into discovery, validation, and user testing to ensure a product actually solves a real problem.
Key advantages of working with a digital product studio
- They are thinkers and doers—deep product thinking, functional UX, beautiful design, and industry-leading engineering.
- They ship fast with no surprises—transparent process, frequent shipping, constant learning.
- Their products are built to soar—in the hands of millions of users each month.
- Their approach is customer-centric—free from internal biases, driven by user feedback and demand.
