Why We Rebranded to Paloma

Why Paloma

We wanted a company name with a deep connection to our past. Paloma speaks to our company's evolution. Translated from Spanish to English, paloma means "Dove." Our team members have always been and will continue to be called Doves. The new brand mark represents a literal dove's tail—an homage to our origins as Dovetail.

Same Doves, new vibes

Paloma remains one part digital product agency, one part venture studio, and one part VC. At our core, we de-risk the experience of building and launching new digital products or businesses. Our mission remains to drive the world forward by transforming ambitious ideas into unstoppable businesses.

The Dovetail coincidence

Back in 2016, a mere three months apart, we and Dovetail (dovetailapp.com) registered our businesses in Australia just a few blocks away in the same postcode. We both had at least one co-founder originally from New Zealand who studied at the University of Otago. After some very friendly chats between the alumni, we decided it was the right time to stir things up as Paloma.