Planna
Client
Planna
Year
2024
Category
Digital product
Planna is transforming how architects, designers, and property professionals manage town planning across Australia. What was once a slow, expensive process reliant on external consultants has been replaced by a single platform that combines planning software, AI-powered report generation, and direct access to qualified town planners — delivering 48–72 hour turnarounds at a fraction of the traditional cost. With over 3,000 successful approvals, a 98% approval rate, and coverage across 200+ councils in NSW and Victoria, Planna has become the go-to planning hub for a growing network of verified partners.
Approach
Strategy
Product Strategy / Product Management / Audience Analysis / Research & Insights / Go-To-Market
Design
Brand & Identity Design / Product Design / UX & UI Design / Design Systems / Information Architecture / Web Design / Content & Illustration Design
Technology
TypeScript / React / Node.js / AI/ML / API Integration / Cloud Infrastructure / CI/CD & Automated Testing
Planning software that replaces the planner
The traditional town planning workflow — emailing consultants, waiting weeks for reports, chasing revisions — was never designed for businesses managing multiple projects at once. We built Planna’s centralised dashboard to give teams full control over their entire DA pipeline: project setup, compliance research, document generation, and planner collaboration, all in one place. Custom AI trained on thousands of successful applications does the heavy lifting, while every report is reviewed by qualified ex-council officers before delivery.
A brand built to earn trust from day one
Town planning is a high-stakes, regulation-heavy industry where credibility is everything. We designed Planna’s brand identity from the ground up to project authority and approachability in equal measure — a clean, modern visual system with confident typography, a structured colour palette, and purposeful illustration that demystifies complex planning concepts. Every touchpoint, from the marketing site to in-app report templates, was crafted to feel like a trusted professional tool, not a generic SaaS product. The result is a brand that architects and developers instantly take seriously.
Scaling a two-sided ecosystem
Planna isn’t just a tool — it’s a platform connecting professionals who need planning done with the planners who do it best. We designed the product to serve both sides: architects and developers get fast, affordable reports through a self-service dashboard, while Planna’s in-house team of qualified planners and ex-council officers work within the same system to review, advise, and deliver. The architecture supports Planna’s expansion from NSW into Victoria and beyond, with council-specific rule engines that adapt as they grow into new jurisdictions.
